As VP of Marketing for Next Energy Fuels, Jeffry brings over 30 years of industry experience in multiple market segments, including alternative energy, vocational heavy equipment, and municipal solid waste. He is well known for developing go-to-market strategies that consistently differentiate themselves from competitors and help grow brand equity and visibility. He is also a co-founder of House of Phoenixx, a niche marketing and branding firm that caters to the energy, refuse and vocational market segments.